POSTGRADUATE COURSES

Programme Structure

Three compulsory papers (20 points each): (Undertaken at BSE Institute)

  • MART 460 Research Methods
  • MART 461 Marketing Theory
  • MART 462 Advanced Marketing Analysis
    Four of the following elective papers, including at least two MART papers (20 points each):
    (Undertaken at University of Otago)
  • BSNS 401 The Environment of Business and Economics
  • ENTR 411 Introduction to Entrepreneurship
  • ENTR 415 New Venture Strategy
  • MANT 454 Global Management
  • MART 448 Advanced Business Analytics
  • MART 463 Food Marketing
  • MART 464 Consumer Behaviour
  • MART 465 Retailing
  • MART 466 Digital Marketing
  • MART 467 Tourism Marketing
  • MART 468 Branding
  • MART 469 Advertising Planning and Concept Development
  • MART 470 Special Topic in Marketing
  • a suitable alternative as approved by the Head of the Department of Marketing
    Plus one of the following project papers (40 points each):
  • MART 501 Applied Project
  • MART 580 Research Project